Estimating CPM Revenue,Online companies and brick-and-mortar businesses with an online presence typically use online advertising as the primary or partial driver of traffic to their websites. As with all advertising, the expenditures can be costly if the advertising is ineffective and rarely results in sales. One way companies measure advertising effectiveness is through estimating the revenue generated by CPM, a term often associated with online advertising. In addition, online publishers derive much of their revenue from advertisers paying CPM fees.
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