Average CPM Rates for Mobile Advertising,
CPM - or cost per mille, is the price of 1,000 advertising impressions. It’s the cost a company pays to reach 1,000 consumers through a single media outlet. Marketing professionals use CPM to compare the costs of campaigns across different mediums. It measures efficiency, and the channel with the lowest CPM is generally the most efficient, as it costs less to reach more consumers.
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In a presentation at the 2012 All Things Digital conference, Mary Meeker, a venture capitalist and former Wall Street analyst, estimated the average cost per thousand impressions was about 75 cents for mobile ads. This is much lower than the average $3.50 CPM for desktop Web campaigns, and much lower than the CPM for print ads, which can reach as much as $100.