Top 10 Brands for Radio Advertising,
- Geico Insurance
- MC Donalds Restaurant
- HD Radio
- Wal-Mart Departments Stores
- Home Depot Expo Design Center
- Jared the Galleria of Jewelry
- JCPenny Department Stores
Other Radio Advertising Equations Optional,Standard cost equation minimum of $2 CPM/1000 Listener impressions in one listener hearing an ad once - ten listeners each hearing ten ads is 100 impressions.
Radio Ads Streaming,The publication reports streaming CPMs are flat or marginally rising, probably due to an "abundance of inventory... Advertiser demand has yet to catch up." Katz360 president Brian Benedict says CPMs range from $3-5 for national/network ads to as high as $15 for hyper-targeted ads.
The sale of national Internet radio advertising price and this period was also when TargetSpot (another rep firm/network) was formed as well.
Radio Station Advertising,The number of ad units varies greatly depending on whether a station has terrestrial roots (just putting it over the air signal on the stream) or is Internet only. Terrestrial radio stations that are streaming typically have 12 ad units per hour. However, services like Pandora may only run 1 unit per hour. 62% of the audience in Ando’s November Ranker was from Internet only stations with Pandora representing the bulk of this number. As a result we can calculate the following:
Terrestrial Streaming – 1,750,000 total audience x 38% terrestrial streaming x 12 units x 18 hours per day x 7 days per week x 52 weeks x $3.00 CPM/ 1,000 = $156,855,000 in terrestrial streaming revenue.
Internet Only Streaming – 1,750,000 total audience x 62% internet only streaming x 18 hours per day x 3 units per day x 7 days per week x 52 weeks x $3.00 CPM/1,000 = $63,980,280 Internet only streaming revenue.
Total Streaming In-stream revenue = $220,835,280
U.S Radio Revenue Rates 2013,
Radio Revenue Cost growth, Million Dollars changes year by year According to Radio Advertising Bureau healthy growth in digital (9%) digital’s growth means that it now exceeds 5% share of total radio revenues, Off-air (5%) helped offset a sluggish quarter for spot, which was down 2% from Q1 2012.
- Radio Spot - Revenue Share - $ 3,002
- Radio Digital - Revenue Share - $ 179
- Radio Off Air - Revenue Share - $338