Radio ads can be done created in different lengths, and the typical lengths are :15, :30, :60 seconds and sometimes :45 seconds. Prices will vary based on length.
Top 7 Benefits of Radio AdvertisingIf you’re considering radio advertising, here are some of the key benefits radio offers:
- The ability to reach a highly targeted and local audience;
- High recalls, even among distracted listeners;
- Effective reach and frequency;
- Flexibility to copy / creative changes and event-triggered campaigns;
- Mobility (reach your audience in the car, at work and at home);
- Strong ties to your community, events and promotions
- Low-cost Radio Advertising production.
Radio Advertising Business System Formula,
Of course, there’s more to effective radio advertising than recording a few spots and buying up some time on the station you listen to or the online broadcasting, local broadcasting station offering the best price. First, you must understand your target market and the demographics of each station’s listener base. Then, you have to choose not only the right station, but also the right time slots for your intended audience. And, of course, you must deliver the right message.
How do you formulate the right message for radio advertising? The “secret” boils down to two core concepts:
- Tell stories
- Consistently promote your point of distinction.
Don’t Waste Radio Advertising Dollars
- Radio advertising won’t work if you:
- Fail to choose your stations and time slots carefully;
- Don't have a clear idea of your target market demographics; or
- Fail to stand out from the competition.
The totally tailored nature of a promotion gives the advertiser the chance to provide BIG exposure to the key feature of their business. Through pre promoted trails, live presenter talk ups and endorsement, on location live links, online micro-sites, data collection, Podcasts, Vodcasts, Texts, 3rd party support, sampling event management, station promo team support etc, In fact almost anything is possible … the more creative the better!! Leave it to us!
Radio has a “multiplier effect” on other media
Radio’s way of multiplying the effect of other media is a feature of multi-media research studies. The original Millward Brown Awareness Multiplier Study showed how radio multiplies the effect of TV, by shifting some of the TV spend to radio, keeping overall budget the same, sales grew by an average of 9% and since then the finding has been re-echoed in the joint OAA/RAB study into radio & outdoor, and also the "US RAEL" study into radio verses print.
Radio’s multiplier effect seems to originate in the fact that it is an audio-only medium, and therefore stimulates a different part of the brain.
Most High Demand Radio Consumer Advertising,
Radio is “a friend”
Listeners use radio for emotional reasons – to keep their spirits up, to stop themselves from feeling bored in a car or isolated while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in.