Internet Radio Advertising Increases 49% than 43%,The previous survey by Online, Broadcast Advertising Effectiveness. Standard DATA collect according from the “Internet Radio Advertising & Impact Study” indicates 49% of internet radio users spend 22 or more hours online per week.
Online Radio Ad recalls and response rates,The findings are all good – the audience is growing, taking an Internet radio with them on mobile devices and sharing it with friends on social platforms. Listeners are interacting with their stations, and that’s having a very positive impact on advertising as well. Ad recall and response rates increased 11% since last year, with 58% recalling having seen or heard an Internet Radio ad within the last 30 days compared to 52% in 2011. Of those listeners, 44% responded to an Internet Radio ad in one way or another compared to 40% in 2011, a 10% increase versus last year.
The support of the Interactive Advertising Bureau, was first released at last year’s RAIN Summit The Result of this year’s update show increased listening, particularly to mobile devices, along with increased social activity and response to audio ads.
Radio Broadcasting Ad Effectiveness,
Broadcast advertising is to persuade consumers about the benefits of the product. It is considered as a very effective medium of advertising. The radio cost of advertising on this channel depends on the time of the commercial and the specific time at which it is aired. For example, the cost of an ad in the premium slot will be greater than in any other slot.
Radio Advertising or Media Advertising concept,
Radio ad must be aired several times before it actually sinks in the minds of the consumers. Thus the frequency of the ad is important. The type of your target audience is also important. Therefore, one must do a research on which type of audience listens to which channels if they want the ads to be successful. The voice talent in the commercial should be taken keeping in mind the type of audience and the type of commercial.