They revealed that mobile ad served in very low cpm rates including mobile interactive video ads according to Digital Media Advertising - DMA research report.
The effective cost per thousand impressions comparing desktop and mobile video cpm rates - (CPM) it cost desktop web ads is about $3.50, while the CPM for mobile ads is just $0.75.
iPhone iAD Mobile Adnetwork is the most high mobile video cpm rates compared to other leading smartphone mobile ad platform adnetworks.
iPhone Mobile VideoAverage cost for mobile ads by devices ,
We found that even the iPhone iAD, which has the highest average CPM rates for mobile ads traffic of any smartphone, at $2.85 compared to other leading smartphone ad platform from $0.02 to $2.10, still falls short of that CPM for web ads on a desktop. Importantly, Opera's mobile ad estimates likely skew higher because its business focuses on mobile display ads rather than mobile search ads, which tend to have a much lower CPM.