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Pandora Advertising CPM Rate

Pandora Cost,

How much does it cost to advertise on Pandora?
Advertising Prices on Pandora! - One of the most popular radio network located in U.S - United State Territory, no other than pandora radio streaming , The Radio Station accepting current advertisers in low budget radio ad cost prices per cpm spot or flat rate bid,  according to their following CPM calculating rate.

Pandora is free internet radio in USA,

Effectiveness of radio advertising - CPM Internet Radio Advertising, Radio Ads Streaming and In-Stream audio advertising. example of average radio cpm advertising. thumbnail

Personalized current average radio spot that plays music you'll love. Discover new music and enjoy old favorites. Start with your favorite artist, song or composer and Pandora will create a custom station that plays similar tracks.

Pandora cost Premium Targeting Cpm Rate:

Minimum Tariff calculating price spot cost of $20 CPM,

Advanced Sections + (Demo and A-Geo)
Behavioral + A-Geo
Demographic + A-Geo
Job Title + A-Geo
Pandora RON + Geo
Premium Sections: Auto, Lifestyles, Real Estate, Travel + (Demo and A-Geo)

Different Types of Pandora Cost Advertising Tariff,

Choosing Pandora campaign as your partner of your marketing strategy to get potential costumers or consumers is the best path of your success even small business can afford Pandora advertising cost.

6 Advantage Reason why advertising on Pandora is high ROI,

  • Target by narrow Geographic Region - Advertisers can easily customize their campaign/ by targeting countries, zipcode, or any relevance of your campaign.

  • Target by Age - Advertiser's message campaign can be delivered only the listeners you select .

  • Target by lifestyles / listening habits - You can target specific music. Want people with more disposable income? Target classical music or jazz. Want young adults? Target rock or urban music.

  • Your message can not be turned off - With traditional radio, people can tune out during the commercial or change channels. With Pandora cost Advertising they can not skip the commercial.

  • Your message stands alone - With traditional radio, sometimes commercial breaks are up to six minutes long. If your commercial is at the end of the break, your potential customer has little involvement. With Pandora there is one commercial at a time and only four an hour.

  • The Costs is Reasonable - Most people can advertise on Pandora Radio for less than a traditional media buy on local radio station.

According from Pandora,

Pandora says it’s previous 30-day active listeners had increased to 49 million in February versus 47 million in January, and that it had 150 million registered users as of January
TargetSpot shared data that showed that 42% of the U.S. population is listening to digital audio
Triton Media Group said monthly current Internet radio cpm rate for those online listeners would grow from 116 million in 2011 to 186.3 million by 2015.

Pandora Radio Mobile Ad Monetization,

Mobile Pandora Radio AD Targeting is not really strict to any users commonly they use user login, collect demographic locations, zip codes its also reaching among cookie less mobile audience.

Pandora Mobile Advertisers Balancing to Mobile Radio Listener,

Pandora typically shows seven display ads per listener hour and runs 2.5 audio ads (of 15- or 30 seconds) per hour. Users might also see a video ad. Visual ads, on a CPM basis, sell for $5-$7; audio ads, $8-$12; and video ads, $15-$25. The sell-through rate -- the proportion of premium advertising sold directly by Pandora -- is higher on desktop than mobile.

In mobile, which makes up 81% of Pandora’s inventory, CPMs are now in the low $30 range compared to the low $20 range a year ago, due to higher sell-through. Ads on the desktop command a $60 CPM because that remaining 19% of inventory is effectively sold out, Paschel said. While the ad load has grown in recent years, he argued that the company doesn’t need to increase the load to boost ad revenue so much as to continue to improve sell-through.

How to Advertise in the Pandora App

Pandora offers listeners a free Internet radio service they can customize to fit their music preferences. Pandora is available as web-based radio station and also as an app on smart phones such as Android, BlackBerry, iPhone, Palm Pre and Windows Mobile. As of April 2011, Pandora had at least 90 million registered users, who spend at least two hours listening per day. The top five genres their listeners enjoy are R&B, rap, rock, love and electronica. The strength of Pandora app users makes it an attractive advertising opportunity for businesses.

Step 1
Visit Pandora's website and click the "Advertising" link at the bottom of the page. Fill out the "Advertising Inquiries" form, and a representative will contact you via email. You can also contact a Pandora representative directly, by phone. For either option you select, ask for an advertising kit you can review with your marketing team.

Step 2
Review Pandora's advertising kit to determine what type of advertisements you can run on the Pandora app. You can select a mobile banner, which appears at the bottom of the "now-playing" screen. Listeners can see and hear a message from you, and click the advertising banner for additional information. Pandora's other app advertising option is a clickable "in-stream audio ad," which plays for 15 seconds between songs.

Step 3
Review Pandora's demographic information, which describes the age, gender, ethnic background, occupation, education and income of its listeners. Determine if the demographic matches yours, and what portion, so you can tell a Pandora ad representative who should see your app advertisement.

Step 4
Contact a Pandora advertising representative by phone or email to set up your advertisement. The advertising rep will find out which segment of Pandora's market you want to run your ad to and how many people you want to reach.

Step 5
Select your segment based on your knowledge of your company's target market. You can target your ad by age, gender, location and music genre.

Step 6
Determine the time frame you want your advertisement to run, then finalize your advertising contract and payment agreement. Pandora will provide you with full reporting, including tracking and your return on investment for each ad placement you run with the company.

Pandora’s Auto Industry Push

The servicing of Pandora  is now wired into some 100 different car models in the U.S., or roughly a third of all models. “ Pandora pleased with the amount of adoption we see there," Noting that many automakers are highlighting Pandora as a feature in their advertising that includes Honda’s holiday-season TV spots.

Discussing Pandora’s ad Spot business, the competitive landscape and related topics,

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Pandora Advertising CPM Rate