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What Radio Advertising Average Cost

Average Radio Cpm,

Radio Advertising is very effective specially in local sales advertising strategies, Choose time from afternoon to night to play your ads so that your investment is not wasted in any average budget cost,
SiteAdWiki Study a promotional survey plan for a school project and we have to factor the cost for advertising everything into your ad cost budget including internet radio ad campaign.

If the advertisement is 30 seconds long and will play in the afternoon and throughout the night, was could be an average cost for that?.  People respond but don't answer your question? too answer your question- each time your 30 second commercial plays you can expect too pay about $250.50.

It depends on which radio you would like to choose. The common radios CNN, BBC charge higher than other local radios. So, first decide in which radio do you like to broadcast your add then cost can be estimated

Perhaps the most common set of questions we frequently hear pertain to radio advertising costs. How much should I budget for testing direct response radio advertising? And, with that budget amount, how many radio stations would air my radio ad?
 How many radio spots would air?

These are understandable questions, but we feel there's a better way to think about costs and direct response radio advertising. The purpose of this article is to provide the not just the answer to these questions, but also the background information necessary to understand how to best think about direct response radio advertising costs.

In general, it's helpful to think about radio advertising costs by breaking it out into two parts.

1. Help Guidlines of Advertising Strategy and Creative Development

The first part is the advertising strategy and creative development of your radio ads. These get lumped together because to charge off creating a radio ad before conducting a basic strategy exercise is a big mistake and a total waste of time and money. That's the fire-aim-ready approach.

Thanks to technological advances, The costs of radio cpm rate per ad development have calculate into lower rate dramatically over the last decade. A good ballpark range for a single-voice radio ad is $850-$900.

This includes creative strategy, copywriting and production for additional voices, figure in another $150-$200. It's not necessary to ever pay more than $1,000 for a radio ad spot unless you have an unusually complex production requirement, like many different voices or special studio requirements - or, if a lot of copy changes are made and significant re-voicing and re-editing is required.

Current average CPM budget cost to create two radio spots to test. The one that performs the best becomes the control ad. At this point refine both the ad and the media elements to maximize the performance of the ad. If neither of the first two ads performs above your break-even level, more tests of copy and the presentation of different appeals is needed to produce that outcome.

You want the proper incentives in place to align your interests with your agency's interests so you get the best creative strategy, the best copywriting, and the right voices and production. This is not the place to pinch pennies. If you have budget constraints, discuss them with your agency because if the strategy and creative process fails, the rest of the campaign will fail.

2. Media Planning & Media Buying
The second component of radio costs is the media budget. The media budget has two phases. Phase one is the weekly testing budget spent early in the campaign which focuses in on the strategy, creative and media variables that result in maximum profitability. When we do a test, we establish a weekly test budget over a four week period. Typically, the budget is around $6,000 per week for the first week and includes testing of two ads, each with half of the total budget. The second week is typically a lower spend. Here we take time to thoroughly analyze the results from week one to identify the variables we'll test next. In weeks three and four, we continue testing with a budget in the $3,000 to $5,000 range. In total, you should plan to spend at $20,000 to conduct initial testing that will provide you with guidance on the fundamental aspects of success in direct response radio: what works, with whom, and where.

This testing period isn't all just cost. The media spend during the testing period will generate calls and revenues.

The second phase for the media budget is the roll out, when you exceed your break even return on advertising. When you're operating at greater than break even profitability, you'll want your budget to grow because the more you spend on media, the greater your profit. That's the velocity effect of direct response radio advertising.

Of course, there are logistical issues (inventory, manufacturing, fulfillment, etc.) that need to be ready for the increased volume. In the roll out phase, grow your budget at a rate that takes into account:

a) your business' readiness for growth
b) the building of a customized pool of profitable media for your campaign

Number of Stations & Radio Ad Frequency

Now that you have a basic understanding of how to think about radio advertising costs, let's address the other two common sub-questions we get about radio advertising costs. "With my budget, how many radio stations will my ad run?" and "How many times will my spot air for that cpm budget cost?"

The answer to both of these questions is the same: It depends.

Generally, between six and ten radio stations will air the ads in the initial test budget. But, specifics get determined based on:

a) client preferences for speed of learning and client business volume constraints
b) the testing design and media plan - which are both determined in reviewing the product, target customers, and other information provided to us in a creative brief document

Keep in mind that the cost of being on a station is a function of that station's audience size. Stations with larger audiences will cost more than stations with smaller audiences. We will test the number of stations we feel is necessary to answer the questions that yield the most information about what will work and what won't for your campaign.

As far as the number of airings, direct response radio advertising has a range of the optimum number of airings needed to deliver the highest return on advertising dollar. The key is to start within that optimum range, and then customize it to each campaign, format, and station using testing methodology. We've tested a large number of variables to determine the optimum schedule range - in terms of spot frequency as well as the average distribution cost per radio spots across days of the week and day parts. A good agency will have conducted similar data-driven research, and that's part of what you're buying when you hire an agency -- their ability to arrive at the optimum schedule for you.

The Bottom Line

With all of this as background information, how much does it cost to advertise on radio? You should budget around $1,750 for creative development plus $3,000 to $6,000 per week over a 3-4 week test period for the initial media test. Commit to a $20,000 media test. If the test media delivers revenues at or above your break-even profitability level, then you've gained significant learning at essentially zero cost. If the test media delivers revenues at just 75% of your break even profitability level, then for less than $6,000 you still gain significant learning about how to leverage direct response radio as a profitable venture for your business - gaining invaluable insights about how to build a direct response radio advertising campaign that takes full advantage of the opportunity.

SiteAdWiki Best Radio AD Advice's,

Way to broad a question.
It will depend on a lot of factors.

Size of market, ratings of the station, time of the day, size of the purchase (i.e number of spots bought), length and type of the commercial. In a small market, a simple read only spot might be as little as $1.00 each time it runs at the less popular times of day.

We call that a "dollar a hollar".
 Don't expect that cheap at a major station in a major market. A heavily produced spot running during a morning show in any station markets, Las Vegas, NV on one of the stations that is in the top three in the market, might cost $300 each time it runs if you can get it on at all since the time is sold out quite a while in advance.
That would probably be on a contract of over 100 spots. A spot on a Network that runs on a lot of stations might cost a lot more. A spot during a major sporting even might be a whole lot more.

What Radio Advertising Average Cost