Before we proceed for discussing contextual digital advertising lets talk about,
What is Contextual Advertising Display?
Contextual advertising - is a form of text targeted advertising for advertisements which appearing on websites or other media ad hosting, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the users.
What is Digital Advertising?
Digital Advertising Marketing - is marketing that makes use of electronic devices (computers) such as PC - personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.
Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.
As you can see you did testify what does difference between contextual and digital advertising, What if you combine this two types of advertising into contextual digital advertising display solutions.
Contextual ad campaign is much higher sales than banner most pobably by using digital advertising because 90% advertising solution platform accepting contextual ads into fast browsing specially in mobile tablets.
How do publishers most get paid in contextual advertising?Most of these ads are sold on a per-click basis, so small publishers make money whenever a Web visitor clicks on an ad sent to the site by an ad network.
The online advertising industry, you still need to have decent Web site traffic to see much revenue. Consider that if advertisers are willing to pay an average of $3 for a click, 5% of all Web site visitors click an ad, and the publisher keeps 20% of the click revenue, you’d need 50,000 people to come to your Web site to make $1,500. Many sites won’t see 50,000 visitors ever, much less monthly, so the notion of small sites making money with contextual ads is somewhat relative.
Top Contextual advertising Agencies around World Wide Web,Internet advertising in the United States is dominated by an oligopoly of massive companies who set the trends, rates, and expectations for the industry. If you’re an online advertising sales rep, look at your business card. If you don’t see a logo for MSN, AOL, Google, or Yahoo!.
4 Reasons Your Contextual Ads Are Failing
- Targeting the same keywords as Search
- Not Managing Placements
- Lack of dayparting
- Stale ads
2 Types of Major Contextual Advertising
Text Ads ,In the early days of the Web, everything was text – there were no graphics. While the Web has become increasingly more graphic oriented, the latest trend in advertising is to take a step backwards to simple text ads.
Many sites offer text ads, which typically consist of one or two lines of text and a link. Users seem more likely to click on these ads and when they appear within the content rather than at the top of the page in a banner-sized box, they do even better.
As the workhorse of web advertising, text ads come in different colors, shapes and sizes, including leaderboards, skyscrapers and all industry standard sizes. These ads allow you to present your message quickly and effectively. The advertiser’s message is always shown on the page.
Inline Text LinksInline text links - are ads that appear as a brief text description in boxes with clear call-to-action, prompting users to learn more information from partners’ websites. These ads only appear when the mouse pointer is moved over certain words and is perfectly relevant to the content.
Inline text links are great when you want to save valuable space on your Web pages. They are also similar to newspaper headlines that raise interest for a distinctive topic. With the possibility of frequent format changes, very few restrictions and no spending for the development of graphical ad formats, inline text links are a pure, yet effective option to advertise across the Internet.