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Benefits of Social Media Marketing In BloggingSocial media has changed the world of SEO and online marketing. Google adopting ” Search Plus your world” as a signal in ranking shows how social media is getting important for Bloggers and internet marketers. In last couple of years, many social media marketing companies are coming into the market to create brand awareness via Social media promotion. There was a time when traffic to a site was only dependent on search engine and via buying traffic. Now, scenario has completely changes and Internet marketers and Bloggers are using Social media marketing strategies to tap targeted traffic from social media sites like Facebook, Twitter and Google+. Before, I go in-depth of benefits of Social media, lets learn what Social media is all about.
Being a Blogger you have already achieved the first mile-stone in your social media presence and now it’s time to move to leverage the power of these social media sites and turn it into your profit. From a Blogger perspective, it will be more idle if you are driving traffic and converting them into subscribers. From a brand perspective, getting feedback from user/costumer and engaging them on your social media campaign should be first target. Once the trust part builds, converting user into costumer will be more easier. By the end, it’s all come to building trust and reputation.
Top 10 Most Popular Social media sites:Most social network sites that accept advertisers into very low cost investment budget of every campaign either video, article, banners.
- YouTube : YouTube Ads, TrueView Video Ads | Minimum investment of $2.00/ads
- Delicious : Free Investment / without cost
- Digg :
- Facebook :
- Google+ :
- LinkedIn :
- Pinterest :
- Reddit :
- Stumble-Upon :
- Foursquare :
Possibilities : Social marketing investment premium minimum of two social networks) costs anywhere from $3,000-$20,000 per month, with the industry average settling between $4,000-$7,000 per month. As you can see the investment is truly expensive but be wise thinker high investment budget is also high ROI - Return On Investment.
Impacts Of Social Media Marketing for Blogger:It’s impossible to cover promotion technique for all the sites as every Social media site, works differently and need specific promotion strategy. For example, Pinterest and Flickr need Image, Infographics strategy. Youtube and Vimeo need video content, Facebook Need engagement to improve your page visibility and Google+ pages need more niche related discussion.
From a blogger, marketing on SM sites will directly help in more traffic, more links, better PR, Better Alexa rank and other traffic rank and most important more subscribers. And if we look book to golden rule of MMO. More targeted traffic = more sales/Income.
Get Free & Niche-Oriented Traffic : There are tons of social bookmarking websites floating on web, where an amount of users are interested in niche that your blog is propagating. These users are then transformed to better targeted visitors and results in decreasing bounce rate as they are interested in the topic offered by your blog.
Most Relevance: Get Simple Social Backlinks - High PR DO FOLLOW Backlinks Site
Increase Google PR and Alexa Ranking : Consider your blog is fetching viral amount of traffic but you don’t’ see much improvement in your Page-rank or Alexa Rank, and some other blog, having less number of visitors but better Alexa Rank. Search Engines and Alexa gives much importance to Social bookmarks, if blog is linked with then it will help you to get better SERP/s and will bring you good PR because those are the one having high-authority among search engines. The best and eye-front example is ShoutMeLoud, the traffic is decent but the Alexa very much high as SML is active in most of the social bookmarking websites.
Better Visibility And Popularity : Most of the bookmarking website have the system of vote and ranking, if your content is really good, then you will get fruits for that, as you will get considered amount of votes, will help your blog to get more visibility among the users, resulting to again more traffic. More over, your presence will be global. After all internet is all about being endless.
Cheap and better conversion : Using other methods to drive traffic like PPC advertising, CPM advertising, Banner ads and other are costly medium, where as social media is cheapest and most reachable medium. More over, demographic and targeting will help you to reduce the cost and time.