Best Advertising Reviews & Guides

Standard United States Cpm Rate Advertising

United States standard advertising price rate has different types of minimum category  rates and average cost percentage specially in American countries like USA, Online Entrepreneurs knew that the most high CPM's or cost per impressions rate are top 50 countries belongs in United States area. This is definitely the most highest buyer in online advertising industries.

Regular Calculation of Standard American Cpm Rate

Based on advertiser spend budget we only provide the minimum and standard ad rate review per revenue impressions across various channel in united states countries.
These calculation numbers are rough estimates when advertisers and publishers try to locate the possible cpm rate of their campaigns.

Disclaimer: The information about the standard advertising rate is not permanently pricing stable.

Online Research Goal on Average CPM Rate

Despite the difficulty in computing averages and establishing benchmarks, there are several data points we’ve assembled that hopefully shed some light on what types of CPMs sites are generating in 2014:
  • Average CPM for video ($24.60), mobile ($3.00), general display ($1.90), and premium display ($10.40) — Source: ZenithOptimadia
  • Estimated video eCPMs, for indirect, midtier, and premium sites — Source: Credit Suisse
  • Average CPMs to rise from $2.66 in 2012 to $4.68 by 2017 — Source: Forrester
  • General AdSense Benchmarks for generic, content rich, and product sites — Source: Webglide
  • DoubleClick Display Benchmark Tool — Source: DoubleClick
  • Estimated News CPM' s for , Forbes, USATODAY , Fox News , and more — Source: SiteAdWiki

Unites States Advertising Cpm Rate
AD TYPE Average Advertising Cpm rate
Radio $1.00 - $18.00
Online Banner $1.00 - $50.00, Rich Media $18.00 - $30.00,
 RTB $30.00 - 75.00, Targeted E-mail $5.00 - $15.00
Newspaper National $5 - $10, Local $15 - $45 Remnant Ads $2 - $4
Mobile App $1.40,  Facebook $0.32 , 
Video Minimum $0.80 - $7.00
Local Television Minimum $3.00 - $25.00
Cable Television Minimum $8.00 - $20
Billboard Minimum $2.00 - $5.00
Network Television Minimum $5.00 - $30.00
Social Facebook $0.85 - $4.00 , YouTube $1.00 - $8.00
United States Average CPC Rate
Radio Available
Online Game : $0.40 - $3.00
News : $0.20 - $6.00
Celebrity : $0.30 - $0.40
Computers : $0.10 - $0.45
Apps : $0.004 - $0.80
YouTube:  $0.04 - $2.00
Facebook : $ 0.70 - $1.20
Adsense: $0.01 - $12.00
Television Network - Not Applicable
Cable - Not Applicable
Local - Not Applicable
Regional - Not Applicable
International - Not Applicable
Newspaper Not Applicable
Mobile $0.20 - $1.80
Desktop $0.01 - $4.00
Billboard Not Applicable



As the CPC rate chart below indicates, the bid amounts can vary anywhere between $0.20 and $6.00 for displaying CPC ads on these high traffic web properties related to TV, magazines and newspapers. The bids are likely to go up during events like holidays, elections.

Top 17 Biggest United States News Websites CPC Bid Rate

  1. Forbes.com Home Page $1.50-5.51
  2. ComputerWorld.com $3.00-4.03
  3. InfoWorld.com $3.00-6.02
  4. USATODAY.com Home Page $1.00-6.54
  5. FoxNews.com $0.50-3.12
  6. ABC News - Home Page $1.00-4.03
  7. ABC News - Technology $0.40-1.53
  8. chicagotribune.com $0.40-2.21
  9. Los Angeles Times $0.40-2.16
  10. SFGate.com Home Page $0.75-3.25
  11. LonelyPlanet.com $0.50-1.30
  12. JavaWorld.com $3.00-4.00
  13. LinuxWorld.com $3.00-4.00
  14. ESPN.com $0.75-1.68
  15. SeattleTimes.com $0.75-4.54
  16. Seattle Times Tech $0.30-2.34
  17. Houston Chronicle $1.00-2.26
The above calculation numbers are a good ads indication of ongoing advertising rates for content targeted ads, They nowhere match the high rates of keyword targeted ads.


High CPC Keywords,

Some keywords like "Student Loans", "Mesothelioma" or "tax attorney" are known to cost advertisers in excess of $20.00 per click.

United States Mobile Business CPC Rate
Business Type Cost Per Click Rate
Services Marketing - $ 2.50 - $8.00
SEO - $3.00 - $15.00
Advertising - $ 15.00 - $22.00
Retail eCommerce - $ 1.70 - $2.50
Businesses All Business Type - $0.70 - $1.50




Standard United States Cpm Rate Advertising