Google Earnings Show Decline In AdSense Publisher Earnings, Google just announced its first quarter 2015 numbers.
- Compared to the first quarter in 2014:
- Total advertising revenue increased 11%
- Google-owned site revenue increased 14%
- Partner revenue increased 1%
- Aggregate paid clicks increased 13%
- Paid clicks on Google sites increased 25%
- Paid clicks on partner sites decreased 12%
- Aggregate cost per click decreased 7%
- Cost per click on Google sites decreased 13%
- Cost per click on partner sites increased 2%
Compared to the fourth quarter of 2014:
- Total advertising revenue decreased 5%
- Google-owned site revenue decreased 4%
- Partner revenue decreased 8%
- Aggregate paid clicks decreased 1%
- Paid clicks on Google sites decreased 3%
- Paid clicks on partner sites increased 4%
- Aggregate cost per click decreased 5%
- Cost per click on Google sites decreased 3%
- Cost per click on partner sites decreased 11%
- The numbers and trends don't look that good for publishers.
Conclusion and Solution of Google Releasing Stats Earnings and Revenue Rate.
Therefore a conclusion of decline Adsense earnings shouldn't come as a surprise. The decline is a product of both Google's success, and terrible policies.
Firstly their success. Because they are so successful their ads appear on just about every website that monetizes through advertising. Similar ads appearing on every site you go to encourages ad blindness, so what is Google's response to this? Try and change the arrows.
Changing the arrows only serves one purpose, to confuse the visitor to the site into thinking that the ad is part of the sites navigation. Lots of sites paginate their content, and use arrows for the next page. An arrow on an ad can be very easily confused with site navigation. But does any of this work? Sometimes.
Think of it this way. Why would I go to a hundred sites, see the same ad on nearly every singly site and click an ad on your site? It served no interest to me the last 200 times that I saw it, so what makes this visit any different? Sure, some people will genuinely click on the ad, but the vast majority of people will click on one by accident. I know because this happens to me. When it does I just think to myself, "I just made someone a few cents, good on them."
Now how are their policies impacting the revenue?
We all know that Google are strictly unforgiving. Even if you genuinely don't think that you have done anything wrong, they will kick you out of the program faster than you can say damn. So how does getting kicked out of the program affect the overall earnings? Every publisher that has been removed will look for an alternative to earn revenue with.
While the vast majority of competitors are abysmal, some are genuine, high paying, and distinctly unique enough to actually look vastly different from the plain old boring Adsense ad units, and really do catch visitors attentions. It's the emergence of these alternatives that are helping drive the Adense earnings down.
Until Google innovate and change policies, something that they can do, but often choose not to do, the results will continue to fall until Adsense itself becomes the alternative ad network