There 4.77 billion cellphone users worldwide in 2017, latest estimated statistic according to (statista).
Best tips, to valued advertisers on planning campaign, especially on targeting mobile apps, mobile traffic, sales, downloads, software, books, enterprise, much better you know the details about cpm mobile rates, cpc advertising campaign, before to bleed(invest) money campaign through the online industry.
ROI(return on investment) is very important, the best option is to find the real standard cpm (cost per thousand impressions) advertising networks, Ask how much minimum ad rate of your campaign?.
Examples of top mobile(cpm)advertising networks who support mobile platform; ios, android, windows phone,unity, mobile web, and cocos in no particular order.
- AdMob. is cpc mobile ad networks, estimated cpm rate start from $0.10 up to $0.30
There are different types of investing cost in every product categories in digital marketing budgets, All you need to do is to find effective relevance marketing strategies in order to get the best result.
Top Countries Mobile User - These are a research to a third party websites currently study the standard mobile advertising rates.
According to (Smart Insights) mobile platform is top 2 compare to desktop claimed as #1 choices for for a user's until today, but mobile advertising is gradually growing especially in videos, apps, text, software mostly this are best choice of advertisers campaign.
In the most popular video hosting company, the standard ad rate for every (cpv)thousand per views start from $.10 - $.30 not include the cost per click (cpc) cost per action (cpa).
4 Types of formats in video advertising these are; search, slate, display, stream.
Good thing to know in video hosting advertising you can target the gender, age location that relevance of your campaign.
A lot of video blogger upload spam content.
Mobile advertising industry increase about 10% of the total digital marketing budget and slightly less than 3% of the total marketing budget. (UK)United Kingdom is the most top smartphone users report according to (comscore) mobile metrics report last year 2016.
Advertisers choices, mobile app vs mobile site usage?
Mobile traffic, views, download, buyer's, must read this reviews example before spending cost devices through any mobile platform. This is very important to understand, before bleeding money, through buying campaign AdWords, display ads, views, stream trueview ads media, this is how google display ads works.
The Adwords average click through rates (ctr) across all industries is 1.90% on the search ad network 0.35% on the display adnetwork.
Platforms variation (ctr)click through rate online mobile ad by country estimated data reference, latest interactive display benchmark region percentage.
|Region||Overall Click-through Rate Percent (%)|
|United Arab Emirates||0.18%|
Online advertising campaign (CTR)"clickthrough rates" by ad format.The latest top performing ad size format is large rectangle 336x280 has 0.21% video click through percentage and 0.33% for non video click through rate percentage.
Other top performing, ad size format,
Half page ad 300x600 (0.19%) in video average ctr percentage and about (0.21%) in non-video average ctr.
Medium rectangle ad 300x250 (0.14%) video ctr percentage and (0.13%) for non-video ctr percentage.
Full banner ad size 468x60 (0.04) for non and video click through rate percentage.
This may help you to understand, what would be your best plan on targeting your campaign ads, courtesy research of comScore'global digital future in focus' shows how the desktop is still important for daytime at work audiences, but tablet and smartphone dominate in the evening.
Consumers time spends, using mobile media platform
Latest estimated, calculation of cost per thousand impressions mobile(CPM) average mobile RPMs and CPM's.
- iOS Banners $0.10 – $1.00
- iOS Interstitials $2.00 – $3.00
- Android Banners $0.15 – $.50 up
- Android Interstitials $1.00 – $2.00
- Windows phone $2.50 up.
As study research mobile advertising from 2015 reach 9.2%($24Billion) adspend, according to research in the year of 2018 it will increase to 200%($48Billion) ad spending. as of today, there are 4.77Billion cellphone users worldwide.