Does anyone can point the exact cost per impression rate? until today, no one can set the real comparison on every advertising networks, who are operated based through online internet, radio, digital, media, magazines, newspaper, mobile and social media advertising could predict the real exact ad rates based on CPM pricing metric.
Because every campaign ads have different amounts allocated to each advertisers who want to advertise their products to the network companies.
What are the chances measurement, to learn the real price cost?
The best chances could advertisers (brand owners) determined the increase and decrease ratio on every campaign, is the average rate on every thousands of impressions in order to measures of success in display advertising.
Average rate is very important, in order to reach your goal in driving more sales of your products as a brand owners.
There is no such exact basic CPM and premium ads, but there is average cpm rate measures, to analyze (ROI) return on investment experiments, by evaluating the initial capital investment proposals to control the risk level.
Best part is better know and understand your strategic structure plan in a part of budgeting and pricing decision before bleeding money without any returns.
Average CPM rates Calculations,
There is no exact cost rate published in public, but you can determine the average CPM rates of every different platforms, were your campaign available to views in mobile, desktop, display ads, email, and video ads.
Today's report mobile advertising truly increase about 200 percent sales in 4.7billion mobile users all over the world.
|Ad Type||Average CPM Rate||Advertisers Engagement Percentage|
|Desktop Ads||$1.50||4% - 8%|
|Email Ads|| |
|Mobile Ads|| |
|Video Ads |
$0.60 - $5.00
|6% up |
|Estimated banner ad platform based on CPM display cost that advertisers potentially invest and publishers can monetize the average rate for iOS, Android, Interstitials, and Banner Ads campaign.|
Most highest (CTR)click through rates brand categories, may consumers will engage across all industries world wide interest rate ranking from the top,
Travel and Hospitality
Business 2 Business
Finance and Insurance
Employment and Job Training
Advertisers, Publishers, Content Marketers and Monetizers, product categories above, may can help you were the best campaign where you actually earn back your investment through advertising campaign strategies.
Does average CPM rates increase or decrease today?
Yes, the total estimated average cpm rates, gradually increase cost tariff for advertisers, revenue per impression for publishers, into 80% from 2012 up to present record said "forrester".
CPM base is good for advertisers, But isn't good if there is no clicks in every different types of sizes display ads without percentage engagement.
CPM+Engage = Sales
High RPM (revenue per impression) is good for content publishers or bloggers creating content base on online internet platform, But RPM is useless without any consumer clicks perform in your website display ads.
RPM+Clicks = Money.
Conclusion, to reach your goal in display ads based on CPM rate cost, publish your display ad banners into a relevant content websites, to increase click through rate drove costumer acquisition that leads to sales improvement and return investment.