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How much does a Primetime commercial cost?


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Though the social science of the tv commercial business have drastically modified within the past decade, Broadcast with cable and rising platforms breaking the ad-revenue pie, the key networks still command high primetime costs for the shows that draw the foremost eyeballs.

TV’s 3 primetime soccer programs, just one –“Sunday Night Football” – was able to command higher ad costs from sponsors compared with a year agone, consistent with a range analysis of primetime ad prices for the 2015-2016 season.

The average value for thirty seconds of business time in clock time broadcast TV last year. that is up from $110,00 in 2013.


And within the case of the rise, the hike was meager: the typical worth for a 30-second spot in “Sunday Night Football” rose simply two.2%, consistent with Variety’s study, that is place along victimization estimates from as several as six totally different media-buying agencies. Furthermore as alternative sources. Meantime, the typical worth of a 30-second ad in ESPN’s “Monday Night Football” fell two.44% and therefore the average worth of a 30-second spot in CBS’ “Thursday Night Football” lordotic half dozen.1%.


The value for a 30-second spot in its "Thursday Night Football" broadcast cost advertisers $560,000.
It's also value noting that Fox's late-national NFL games, that don't seem to be technically in primetime, fetched anyplace from $700,000 to $800,000 for a 30-second spot, whereas ESPN's "Monday Night Football" commanded regarding $400,000 for industrial time.

Football, however, can possibly stay at the highest of the list. The momentum behind scripted fare tends to come back and go. the typical value of a 30-second ad in CBS’ “Thursday Night Football” came to $462,622, creating it the fourth most-expensive program for commercials this season. ESPN’s “Monday Night Football” commanded a mean of $388,176, giving it the No. half dozen spots in Variety’s rankings. Fox’s Sunday-evening post-game program, “The OT” commands a mean of $303,200, however, it's not counted on the lists as a result of it's not a frequently scheduled prime time program.

All the costs were possible full of TV’s powerful advertising market. With Madison Avenue interested in new venues like mobile devices and streaming video, TV’s ability to command outsize costs has been underneath force. The 5 English-language broadcast secured between $8.02 billion and $8.69 billion for his or her primetime recreation schedules within the recently completed “upfront” market, consistent with selection estimates, compared with between $8.17 billion and $8.94 billion for the 2014-15 season.

Media patrons, and calculated simply what proportion 30-second ad prices on each primetime network show. the foremost dear, not astonishingly, was Fox’s “American Idol,” that generates over $400,000 for a 30-second spot.

Storyline Product Placement On Primetime TV


To get product placement enclosed, the whole is basically paying for the privilege to buy at a further rate, supplemented by a minimum quantity of ad buys. Those levels but square measure at the seven figure mark and on top of. {and wholes|and makes|and types} UN agency need to own brand integration in primetime scripted programming ought to expect a minimum of $1 million (and up to $5 million +) further and shopping for commitments on even the foremost cheap networks.

Here’s a chart of shows that air on CBS, NBC, ABC, Fox and CW at 8 p.m. on weeknights, in order of how much it costs to place a 30-second ad on the show:


Primetime TV Ads Commercial Tariff Cost


SUNDAY


ABC


7PM: America’s Funniest Home Videos $56,581
8PM: Once Upon A Time $159,160
8PM: Galavant $112,914 (midseason)
9PM: Blood and Oil $132,881
10PM: Quantico $139,330
10PM: The Family $99,217


CBS


7P: 60 Minutes $112,958
8P: Madam Secretary $88,737
9P: The Good Wife $92,752
10P: CSI: Cyber $79,185


FOX


7P: The OT $303,200
730PM: Bob’s Burgers $66,072
8PM: The Simpsons $155,727
830PM Brooklyn Nine-Nine $122,008
9PM: Family Guy $143,490
930P: Last Man on Earth $113,485
Bordertown: $85,806 (midseason)


NBC


8PM: Football Night in America $135,716
8:30PM: Sunday Night Football $637,330
7PM: Dateline Sunday $29,000 (midseason)
8PM: NBC Sunday Movie $19,000 (midseason)
8PM: Celebrity Apprentice $80,062 (midseason)


MONDAY


ABC


8PM: Dancing with the Stars $121,400
The Bachelor $114,000 (midseason)
10PM: Castle $118,195


CBS


8PM: The Big Bang Theory (until November) $289,621
830PM: Life in Pieces (until November) $163,377
8PM: Supergirl (November) $157,592
9PM: Scorpion $133,791
10PM: NCIS: Los Angeles $106,121


FOX


8PM: Gotham $158,547
9PM: Minority Report $149,870
9PM: X Files $195,893 (midseason)
Lucifer $87,390 (midseason)


NBC


8PM: The Voice $234,371
8PM: Biggest Loser $90,000 (midseason)
10PM: Blindspot $190,216


CW


8PM: Crazy Ex-Girlfriend $24,927
9PM: Jane the Virgin $25,871






TUESDAY


ABC


8PM: The Muppets $131,446
830PM: Fresh Off The Boat $122,212
8:30PM: The Real O’Neals $80,690 (midseason)
9PM: Marvel’s Agents of SHIELD $132,552
9PM: Marvel’s Agent Carter $135,093 (midseason)
10PM: TBD
10PM: Wicked City $107,588 (midseason)


CBS


8PM: NCIS $145,083
9PM: NCIS: New Orleans $117,752
10PM: Limitless $109,434


FOX


8PM: Grandfathered $109,935
830PM: The Grinder $107,368
9PM: Scream Queens $144,560
9PM: New Girl $150,913 (midseason)
930PM: Guide To Surviving Life $89,355 (midseason)


NBC


8PM: The Voice $219,461
9PM: Heartbreaker $94,485
10PM: Best Time Ever $98,296
10PM: Chicago Med $109,846
10PM: Chicago Fire $141,925


CW


8PM: The Flash $68,501
9PM: I Zombie $34,805






WEDNESDAY


ABC


8PM: The Middle $134,872
830PM: The Goldbergs $135,226
9PM: Modern Family $236,296
930PM: Black-ish $155,928
10PM: Nashville $92,965
10PM: Secrets and Lies $101,882 (midseason)


CBS


8PM: Survivor $121,952
9PM: Criminal Minds $129,945
10PM: Code Black $125,715


FOX


8PM: Rosewood $89,835
9PM: Empire $521,794
American Idol $151,245 (midseason)
Lookinglass $115,762 (midseason)


NBC


8PM: Mysteries of Laura $68,585
9PM: Law & Order: SVU $85,553
10PM: Chicago P.D. $119,065


CW


8PM: Arrow $53,285
9PM: Supernatural $38,293






THURSDAY


ABC


8PM: Grey’s Anatomy $160,415
9PM: Scandal $207,355
10PM: How to Get Away with Murder $229,794
The Catch $167,566 (midseason)


CBS


8P Thursday Night Football (through November) $462,622
8PM: The Big Bang Theory $266,163
830PM: Life in Pieces $142,812
9PM: Mom $123,966
930PM: Angel From Hell $119,138
10PM: Elementary $101,651


FOX


8PM: Bones $92,183
9PM: Sleepy Hollow $121,733
8PM: American Idol $134,247 (midseason)


NBC


8PM: Heroes Reborn $128,321
8PM: You, Me and the End of the World $63,000 (midseason)
9PM: The Blacklist $180,618
10PM: The Player $104,305


CW


8PM: The Vampire Diaries $45,019
9PM: The Originals $31,492






FRIDAY


ABC


8PM: Last Man Standing $64,881
830PM: Dr. Ken $63,434
830PM: Uncle Buck $75,000 (midseason)
9PM: Shark Tank $102,047
10PM: 20/20 $62,565


CBS


8PM: The Amazing Race $66,841
9PM: Hawaii Five-0 $75,187
10PM: Blue Bloods $72,477


FOX


8PM: Masterchef Junior $97,451
8PM: Sleepy Hollow $55,427
9PM: World’s Funniest Fails $43,587
9PM: Are You Smarter Than A Fifth Grader $77,634 (midseason)


NBC


8PM: Undateable $47,937
830PM: Truth Be Told $83,099
9PM: Grimm $100,713
10PM: Dateline NBC $48,236


CW


8PM: Reign $19,521
9PM: America’s Next Top Model $17,267


SATURDAY


ABC


8PM: ABC’s Saturday Night College Football $104,290
8PM: Saturday Night Movie $27,500 (midseason)


CBS


8PM: Crimetime Saturday $17,241
9PM: Crimetime Saturday $18,786
10PM: 48 Hours $32,351


FOX


8PM: Fox Saturday Night College Football $84,000
8PM: Reruns $15,625
9PM: Reruns $15,625


NBC


8PM: Repeats $28,000
8PM: Saturday Dateline Mysteries $44,500
9PM: Repeats 28,000
10PM: SNL Vintage $28,673" />

Source: variety.com






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How much does a Primetime commercial cost?