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Instagram User Statistic


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The latest Instagram users demographic statistic report, financials, and facts about monthly active users of female and male insight data. The behavioral Instagram users statistic part of their daily routine for breakdown previews to every country users worldwide.

Instagram usage statistics


Instagram has over five hundred million active monthly users
It’s the primary question any manager can raise a couple of social networks: are folks really mistreatment it? With Instagram, you'll respond with a convincing affirmative. With five hundred million monthly active users and enumeration, Instagram users have well-tried their love for the platform. Of course, the skeptics can question simply however active that active user base very is. Well.



Instagram users have shared over forty billion photos thus far and share a median of ninety-five million photos and videos per day.

80% of Instagram users come back from outside of the U.S.
As Instagram proclaimed in June 2016, eighty percent of all Instagram users come back from countries outside of US. this implies huge international ad revenue. per International Business Times, Instagram is calculable to usher in $1.53 billion in international mobile ad revenue in 2016, which might be a hundred and forty-four percent increase year-over-year and would quantity to eight.4 percent of Facebook’s international mobile ad revenue.

By 2017, Instagram’s international mobile ad revenues can reach $2.81 billion, accounting for over ten percent of parent company Facebook’s international ad revenues, per a report by eMarketer. perhaps you continue to have doubts. Instagram is just utilized by a particular demographic right? Wrong.

Fun Facts


More than forty Billion photos are uploaded to Instagram to this point.

Posts with a minimum of one hashtag average twelve.6% additional engagement.

When Instagram introduced videos, five million videos were uploaded within the initial twenty-four hours.

Instagram videos get a pair of times the engagement of photos that the other social media platform.

The most standard hashtags on Instagram square measure #Love, #Instagood, #Me, #Cute, and #Follow.

Pizza is that the most Instagrammed food globally, followed by dish.

Instagram influencers square measure charging up to $100,000 for a sponsored post.


Instagram Financials


Instagram was bought by Facebook in 2012 for $1 billion.

According to Facebook “we nonheritable Instagram, however, we have a tendency to square measure still targeted on user growth and therefore the users’ expertise and don't nonetheless derive any direct revenue from Instagram.”

Having aforesaid that, they did begin sponsored ads for large brands like a Greek deity, General electrical, and film {maker|filmmaker|film producer|movie maker} and that they definitely make some of their ad revenue from Instagram.

Instagram is predicted to come up with concerning $1.5 billion in mobile advertising sales this year and $5 billion in 2018.

Instagram is employed by forty eight.8%of brands—a range that's expected to rise to seventy.7% by 2017.



Instagram Demographics


68% of Instagram users square measure Females.

80% of Instagram users come back from outside of the U.S.

77.6 million Instagram users square measure from US.

Instagram is employed by thirty-one percent of Yankee girls and pure gold of men.

32% of all net users square measure on Instagram.

59% of net users between the ages of eighteen and twenty-nine percent use Instagram and thirty-three percent of net users between the ages of thirty and forty-nine use Instagram.

38% of feminine net users use Instagram and twenty-sixths percent of male net users use Instagram.

17% of teens say Instagram is that the most vital social media website (up from 12-tone system in 2012)


Instagram users “like” four.2 billion posts per day


There’s a reason why some folks assume Instagram is that the happiest place on the web. in an exceedingly market wherever rabid marketers get hold of likes, a platform that encourages its users to relinquish them away for gratis could be a nice notice.

According to Instagram, users like four.2 billion posts daily. If engagement is your endgame, Instagram is wherever it’s at.


Instagram performance statistics


75% of Instagram users take action, like visiting a web site, once staring at Instagram advertising post. Does engagement on Instagram mean customers are getting additional responsive to your brand? per Instagram publicizer statistics, fifty percent of Instagram users follow a minimum of one business, sixty percent says that they study a product or service on the platform, and seventy-five percent of Instagram users take action, like visiting a web site, once staring at Associate in Nursing Instagram advertising post.

If you’re hoping to unfold the word regarding your business, Instagram could be a statistically sound place to speculate some time and energy.






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Instagram User Statistic