Real Time Bidding

What Is Cost Per Action Bidding Method?

What Is Cost Per Action Bidding? CPA bidding is a method of paid advertising that allows you to tightly control your advertising spend. Rather than paying Google for every time someone clicks on one of your ads (as with CPC bidding), CPA bidding only requires you to pay for each conversion, a metric you define …

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How Real Time Bidding System Work?

RTB or Real Time Bidding – is the evaluation and bidding on individual impressions in real time ad target. The buying takes place over online media exchanges – basically media marketplaces like radio, mobile phone, newspaper, blogs/website, TV, and other related – which can connect sellers (publishers) and buyers (advertisers). HOW DOES RTB – Real …

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