Online businesses always facing 2 problems,
Best new Advices on Creating a Content Engine & Getting More Sales Leads.
- How do I use social media to get leads?
- How do I measure those leads?
Chief Revenue Officer at SiteAdWiki has solved these problems, and he taught the audience at BIAKielsey’s Leading in Local Conference the secret to creating a content engine that will lead to any enterprise’s sales and marketing success. The first step is hiring a few freelance journalists who are exceptional writers. These journalists are going to be the base of creating the content.
The second step is to then create an editorial calendar, create one date a month where your executive team gets on a call with that journalist to talk about what matters to your client base and the trends are happening in your industry.
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All smart sales executives know inbound leads are a way to begin to determine how well marketing dollars are being spent. Modern lead generation is a formula of social media, SEO, and blogging. Creating content that flows into all three has become a huge challenge for corporations, and companies that can create unique and valuable content for their customer base will be the winners in the future market.
What will help them get ahead? What will help them stay lean? What are features of your products that will help them get ahead and how can your sales team consult in solving their problems?
Now that your team has generated all this valuable information, your journalist is going to create an E-Book. This E-Book needs to be interesting and solve your potential customer’s problems. That’s why it’s crucial your executive team collaborate and contribute so it’s respected and in touch.
The next step is to create four blog posts based on the E-book, highlighting one theme. Post one each week, and at the end of each post, push the reader to download the E-Book. With the download of the E-Book, capture the information of the person downloading the book, obviously turning into a warm lead.
From those blog posts, eight Facebook posts per month are generated. Use quotes, questions, and pictures for variety. Sixteen tweets per month using the same formula are then created. Create a calendar throughout the month promoting the E-book.
Once its created, your company can then start optimizing the blogs for SEO, and A/B test to see which E-Books are generating more leads. Your marketing team can also start comparing lead quality and seeing the value of the lead against webinars and other forms of marketing your team is doing.