Advertising Standard Cost,
The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities.Advertising online offers better returns than in other media.
Standard Adserving for Cost Per Impression,
The Standard Adserving of your content mostly 50% for publisher share and 50% for advertiser spent cost equation, But for google adsense ad serving cost is not equal , Just example your current Page CTR – or click through rate is 8.06%.
Top Online CPM Site |Average CPM Rate | TribalFusion CPM Rate
|Adsense Revenue Chart|
Standard Ad Sharing for Ad Serving 2013 ,
Revenue per 1000 impressions (RPM) represents the estimated earnings you’d accrue for every 1000 impressions you receive. RPM doesn’t represent how much you have actually earned; rather, it’s calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000.
RPM = (Estimated earnings / Number of page views) * 1000
If you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
If you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($180 / 45,000) * 1000, or $4.00.
RPM is a commonly used number in advertising programs, and you may find it helpful for comparing revenue across different channels.
CPM Ad – Serving,
CPM stands for “cost per 1000 impressions.” Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears.
As a publisher, you’ll earn revenue each time a CPM ad is served to your page and viewed by a user. CPM ads compete against cost per click (CPC) ads in our ad auction, and we’ll display whichever ad is expected to earn more revenue for you.
An ad impression is reported whenever an individual ad is displayed on your website.
Different ad formats will display varying numbers of ads; for example, each time a vertical banner appears on your site, you’ll see two ad impressions in your reports. In addition, keep in mind that the number of ads in any ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads, or image ads.