SiteAdWiki

Fill rate is the share of ad requests that actually show an ad. The formula, why fill rate drops, how it differs from AdSense coverage, and how publishers push it towards 100 percent.

OpenX combines an ad server with a real-time bidding exchange and yield optimization. Our 2014 review of what it offered publishers and advertisers, how it paid and who it competed with.

PropellerAds pays publishers on CPM for pop-under and banner traffic and is popular with gaming, betting and app advertisers. Payment terms, formats and who it suits, from our 2014 review.

How online casino and sportsbook affiliate programs pay publishers: revenue share, CPA and hybrid deals, negative carryover, typical ranges and how to compare them in eCPM terms.

TryAds was a small private ad market that accepted any webmaster with no traffic minimum, paid CPC and CPM twice a month and offered campaign blocking. What it offered, from our 2014 review.

Rubicon Project automated the buying and selling of advertising like NASDAQ automated stock trading. Its 2014 platform, scale and seller tools, and how it later became Magnite.

Selling ads directly pays more than networks. Where to find advertisers: sites that link to you, commenters, AdWords and network advertisers, competitors' banners and affiliate managers.

Which ad networks accept gambling traffic, which formats casino and sportsbook advertisers buy, how they price CPM, CPC and CPA, and how publishers combine networks with affiliate deals.

Rejected or banned by AdSense? The contextual, display and video networks that accepted new publishers in 2015, and the advice we gave on running two networks at once.

Media.net ran the Yahoo! Bing Network contextual ads program for publishers. Its payment terms, RPM by country, best banner sizes and how it compares with AdSense, from our 2014 review.