Pre-roll, mid-roll and post-roll: how video advertising works, why programmatic video was growing fast, and the video ad networks publishers used as YouTube alternatives.
Mobile and Video Advertising
Mobile apps and online video are where ad budgets grew fastest. This section covers the networks app developers use, how mediation lifts fill rate, and the video platforms and formats that carry television-style advertising online.
Gaming apps and live sport streams attract some of the highest bids in both channels, and we explain why.
Showing 2 posts with label Mobile & Video. Show all posts
Top Mobile Ad Networks
The mobile ad networks app developers used in 2013, from AdMob to InMobi and Millennial Media: formats, SDKs and how they paid, plus which app categories earned the most.
